Shop Shop By New Arrivals

The Bala Blueprint for Building a $100M Brand from the Ground Up The Definitive Guide to Building a Viral Brand From Scratch, by Natalie Holloway, co-founder of Bala delivers the ultimate guide to successfully transforming your best business idea into a thriving enterprise. The book is a start-to-finish playbook where...

She builds. She lifts. She sips. Meet the Bala Babe Mug – created in honor of the launch of the Bala book: Bootstrap Empire. A limited-edition ceramic essential for early mornings, late nights, and everything in between. Whether you’re reviewing the P&L, journaling your next big idea, or heading to...

Go with the flow The Wavy Mat Towel is designed to soak up sweat. It’s equal parts soft and absorbent, with a silicone-dotted underside to prevent slipping.  It’s the perfect companion for your Wavy Mat. Your yoga, pilates and heated workouts will thank you.  Get ready to get sweaty!

Improve alignment and flexibility and speed up recovery with The Wavy Roller. Made of a dense, supportive foam in a take-it-anywhere size, this roller is purposefully designed for releasing tension, stretching, and rehab. The patented waves help you work out all your toughest knots and tight spots Product Attributes: Includes...

The Wavy Bottle is the water bottle you never knew you always needed. Its striking shape is sure to turn heads. Its ample size will keep you oh so hydrated. Drink up.

The Reformer Mat Towel won’t stop you from trembling but will provide the traction you sorely need.  It’s equal parts soft and absorbent, with a silicone-dotted underside to prevent slipping and bunching. So you can stay locked in.  Now, pulse.

At 10mm thick, The Plush Mat is the first ever mat that feels as good as it looks. Its soft, supportive foam core is pressed with a sweat absorbent top-coat. Lightweight and travel-friendly, The Plush Mat is a must-have whether you’re WFH, in studio or on-the-go. Available in Bala’s signature...

The Pilates Halo is as exquisite as it is effective. Pulse, press or hold to enjoy heavenly results in studio or at home. 

The Mat Strap is equal parts stretchy and supportive. To help you carry your mat without breaking your back. 

The Mini Sweat Towel is an essential workout companion. It’s equal parts soft and absorbent.  Get it. 

The Mat Scrunchie, the first and only scrunchie that keeps your mat neatly rolled and looking really, really cute.  Oh yes, we did.

Finally, a simple foam roller. It doesn’t vibrate. It won’t blend your smoothie. The Hourglass Roller is designed to improve alignment, flexibility and speed recovery. Your body will thank you.

A gym classic reimagined. The Kettleball is your all-in-one tool for total-body toning. Featuring a rigid handle and soft, cushioned belly — hard on your core, soft on your floors. Swing, squat, and snatch to build strength, agility, and balance. Ball so hard.

The Frilly Sock provides stability and control when you need it most. With just the right amount of motivation and the cutest ruffled cuff there ever was. Enjoy slip-free workouts on your mat or reformer. US Women's Sizing: Medium | 5 – 7 1/2 Large | 8 – 10 1/2...

The Flared Legging combines a flattering high-rise fit with a soft flare silhouette. It's designed to move effortlessly with you through every stretch, step and workout. Equal parts elevated and easy, it’s made for the studio, travel days and every moment in between.

Say hello to The Hair Scrunchie, the ultimate hair-holding accessory. Stay cute.  Designed for athletic, recreational and domestic activities alike. Made of the highest quality materials – soft, absorbent fabric. Includes 1x Hair Scrunchie. Product Dimensions: 4” x 4” x 2” 

Relaxed, oversized and oh-so soft, The Everyday Sweatshirt is designed for warmth and style.  Pair it with The Everyday Sweat Short for an effortlessly cozy set made for post-workout plans.

The Essential Pilates Loops are designed to feel as good as they look. Endlessly versatile, these double loops offer two grip options in one sleek strap to ensure your hand-to-foot transitions are as smooth as you are. Get in the loop.  

The Everyday Sweat Short is designed with a relaxed fit and ultra-soft feel for everyday movement (on the one hand) and downtime (on the other). Perfect to change into post-workout or wear throughout the day. Pair them with The Everyday Sweatshirt for the ultimate cozy set.

The Everyday Dress is designed with a sculpting fit and a soft performance fabric.  Feminine yet functional, it’s the kind of piece you’ll dress up, dress down and live in all Summer long. From morning walks to tennis practice and everything in between.